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Digital signage needs strategic purpose

April 24, 2007

VMSD: Three digital signage installations — a casino, a salon and a bank — have a common thread in their strategic approach to planning. In the case of Postbank, the implementation of different types of display and interactive technologies is leveraged to create a more "human" environment. The function of the Grand Casino systems is to deliver a range of messages as efficiently as possible, while also creating excitement in appropriate areas. And the long content loop in the Oddysée de Loft salon is a narrowcast engineered to support a fashion brand in a nimbus of lifestyle visuals.

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