Retail

Digital signage market to hit $40.43B by 2030

Photo: Generated by AI. Adobe Stock.

January 6, 2026

The digital signage market, which was $25.39 billion in 2024, is projected to reach a market size of $40.43 billion by the end of 2030, according to a Virtue Market Reach report.

The industry growth between 2025 to 2030 will have a compound annual growth rate of 8.06%, according to a press release on the report's findings.

A key long-term driver has been the continuous rise in demand for digital advertising and real-time information display across various industries such as retail, transportation, healthcare and hospitality.

The COVID-19 pandemic brought both challenges and new opportunities to the digital signage landscape, according to the release. It became an essential tool for displaying health-related information, safety protocols, and crowd control updates in real-time.

In the short term, one of the key drivers propelling the digital signage market is the surge in demand for interactive and immersive content experiences. Retailers are leveraging digital displays to showcase dynamic product catalogs, run personalized promotions and gather consumer insights in real-time. Similarly, educational institutions and corporate offices are adopting digital screens for hybrid learning and collaboration purposes.

One prominent trend shaping the digital signage market today is the transition toward cloud-based and energy-efficient solutions.

"The digital signage market stands at the intersection of creativity, technology, and communication. Its evolution is guided by a mix of long-term digital transformation trends and short-term shifts in consumer behavior and business needs," states the report.