Digital signage makes its move toward gas pumps

May 23, 2007

Yahoo! News: For the third-consecutive year, broadcast network upfront ad sales are expected to be flat, or down, as advertisers move their money to more non-traditional advertising outlets. Among their options: a growing array of digital-signage networks that reach consumers with video ads in places like airports, retail stores, elevators, the backseats of taxi cabs, and gas pumps.