Digital signage makeover breeds success for Denmark bank

EMERYVILLE, Calif. — For Jyske Bank, the second-largest independent bank in Denmark, video is adding life to traditional forms of communications in a way that no other medium can match. Using technology from Media Publisher, Jyske Bank uses video to optimize how customers and employees experience Jyske.

The decision to leverage internal and external video communications throughout Jyske Bank was crucial to their ability to attract 5,000 new customers in the fourth quarter of 2006, compared to 8,000-10,000 new customers that Jyske signs up in a typical year. "We were determined to have our customers experience Jyske Bank on an entirely new level — highly interactive and visually distinct to more traditional providers of financial services," said Lars Aarup Jensen, who is head of corporate communications for Jyske Bank. Today, when customers enter a Jyske Bank branch, they have immediate access to large video screens that display product information at every branch window and coffee bar. Jyske has installed product displays equipped with video screens, allowing customers to scan products and instantly receive video presentations that describe the details of the products scanned. The enterprise video communications infrastructure is in place to manage the bank's on-going video needs, including live webcasting, video on-demand editing and digital signage. Jyske Bank expects to expand its use of video on-demand to include staff training, as well as briefings with the media and analysts. Customers can also access product videos from the bank's Web site, and Jyske customer advisors can show videos in hundreds of meeting rooms located throughout its branches. "Our executive team had a vision to leverage technology to set the company apart and differentiate our services, and video is a core part of this vision," said Jensen. "Feedback from our customers has been very positive, which is crucial in the competitive retail banking environment. Video is helping us accomplish our goal of being first to offer more advanced services to banking customers."