News
Digital signage going into gas pumps at the manufacturing plant
September 22, 2010
Gilbarco Veeder-Root and Outcast Media have announced an exclusive partnership to offer content and advertising on factory-installed, large color screens integrated directly into fuel dispensers.
According to Gilbarco, more than half of the 140,000 convenience stores in the United States feature their gas pumps. Under the new partnership, Outcast will be the exclusive third-party provider of media content and services for Gilbarco's Applause Media System, leveraging the scale of Gilbarco's distribution network to access gas stations and consumers.
Gilbarco and Outcast say they will roll out this program immediately, and the companies are scheduled to exhibit at the National Association of Convenience Stores (NACS) Show, Oct. 6–8 at the Georgia World Congress Center in Atlanta, Booth 1039.
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