News

Digital signage firms EnQii, Minicom merge, extend global reach

May 16, 2011

EnQii Holdings and Minicom Digital Signage today announced the merger of the two companies.

The newly-formed company, EnQii-MDS, "will offer a seamless platform that provides leadership, simplicity and innovation in a complex marketplace," according to the announcement.

"We have been working on this deal for quite some time, and I am personally thrilled with the complement of products and services that come together and our enhanced ability to deliver a seamless scalable platform across all screen media," Stuart Armstrong, the new company's managing director, Direct Sales, and the former president of Enqii's North American operations, said in an email. "This merger definitely takes us and the industry to a higher level of quality, performance and lower total cost of ownership." 

Jerusalem Venture Partners led a growth capital financing round together with other existing shareholders — Wellington Partners, Amadeus Capital Partners and Aviv Ventures — to complete the merger. The new financing will go toward expanding the company's current solutions portfolio and to provide resources for additional acquisitions.

EnQii-MDS said it will provide marketers with an end-to-end solution covering distribution, content management and proof-of-performance, while also reducing capital and operational costs. The company said its solutions are designed to be future-proofed, utilizing a cloud-based platform that offers the flexibility to accommodate both small and large installs.

"This is an exciting milestone for the industry as it creates a true global powerhouse providing an integrated suite of hardware, software and services required for the best digital signage deployments going forward," Ajay Chowdhury, CEO of the new venture and former CEO of EnQii, said in the announcement. "I am particularly excited with our new solutions such as IP Streaming, mobile and Web linkages and the ability to provide proof of performance for signage networks."

Headquartered in New York City, EnQii-MDS will operate from six offices around the world and a global network of dedicated partners that includes 150 worldwide distributors serving thousands of resellers and system integrators.

"This strategic move creates a powerful vertical solution in an industry that has been plagued by complexity," Ronni Guggenheim, president of EnQii-MDS and former CEO of Minicom Digital Signage, said in the announcement. "This gives us a deeper base to continue to provide compelling innovations in this rapidly growing industry to our current and future partners across the globe."

In addition to the officers previously mentioned, Shlomo Nimrodi, has been named chairman; Stuart Armstrong and Amir Shaked have been tapped to lead the U.S. business; and Max Stevens-Guille will lead the Canadian business. In Israel, Ofer Dar will act as the group's CFO, Moti Guberman will be in charge of operations and Mordehay Hilu will drive R&D.