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Digital Signage Expo announces research-based keynote session
November 4, 2008
ATLANTA — Digital Signage Expo (DSE), Interactive Technology Expo (ITE), and Out-of-Home Network Show (OOHNS), announced that Alice Gold, senior vice president of Marketing Insights for OTX Research will be the first keynote presenter at the 2009 conference.
Gold will present an in-depth analysis and strategic insights from OTX's recently released study, "Engaging People With Digital Out-of-Home Media," which provides insights into how place-based digital video advertising can be used to reach consumers. The presentation will take place on Wednesday, Feb. 25 at 7:45 am.
Gold will discuss how place-based advertisers can maximize sales lift and enhance branding opportunities by leveraging the study results. OTX was commissioned by SeeSaw Networks to conduct primary research about the role digital out-of-home media plays in today's media landscape, how effective advertising is on digital screens in terms of engagement and how the diverse placement of digital OOH compares to other media. Peter Bowen, chief executive of SeeSaw Networks, will also provide insights about real-world application of the research.
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