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Digital signage enables Hurricane Gustav response
September 7, 2008
NEW ORLEANS — Petro TV, a pump-top digital media network located in convenience stores, served as a vital information source for motorists in the New Orleans and Baton Rouge, La., areas as motorists evacuated in advance of Hurricane Gustav.
In conjunction with state officials and its local content partners, CBS affiliates WWL-TV (New Orleans) and WAFB-TV (Baton Rouge), Petro TV began displaying hurricane preparedness and evacuation route segments on Wednesday Aug. 27, four days prior to landfall of Hurricane Gustav.
During this time, the Petro TV network displayed three-minute hurricane updates, evacuation procedures and real-time traffic maps as an unprecedented 1.5 million people began to evacuate southern Louisiana.
"Petro TV is a great resource for my customers," said John Roberts, a New Orleans Chevron retailer. "We had half-hour lines for fuel prior to evacuation and everyone was glued to the Petro TV screens showing evacuation information as they filled their tanks." As the first convenience stores returned to business on Tuesday, Sept. 2, Petro TV locations began airing critical information for residents returning home. Information currently showing includes RSS news tickers from WWL, FEMA distribution center locations and vital state and local recovery information.
"The Petro TV network is very informative and a great way to keep my customers informed as they return home and recover from the hurricane," said Nadia Elbar, a Baton Rouge Chevron retailer. Since cable TV service is out to most areas, many people are filling their vehicles here simply because they can also get important news from Petro TV at the pump."
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