Hardware

Digital signage device market poised for strong growth

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March 6, 2025

The digital signage device market is expected to hit $60.47 billion by 2032, which represents an annual growth rate of 7.68%, according to a Wiseguy Research report.

The growth is being driven by businesses embracing innovative display technology. The market size was valued at $31.08 billion in 2023 and $33.47 in 2024, according to a press release on the report's findings.

Businesses across retail, hospitality and transportation sectors are adopting digital signage to provide engaging, dynamic and targeted advertising solutions. The integration of technologies like OLED, 4K/8K resolution, and interactive displays is transforming the digital signage industry, according to the release.

Another growth driver is the development of energy-efficient and cost-effective signage devices.