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Digital signage coming to 4,000 Norwegian gaming locations

October 8, 2007

Gaming Intelligence Group: While the Norwegian government considers its options for closing the door on foreign online gaming companies in a bid to reduce gambling addiction, Norsk Tipping, the state-owned gaming monopoly has deployed a state-of-the-art digital marketing solution across 4,000 retail locations nationwide in an effort to boost sales. The Digital Media System from Cisco enables Norsk Tipping to deliver targeted marketing communications to its customers, offering interactive multiplayer games to counter the growing competitive threat from online gaming sites.

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