News

Digital signage brings 2016 Rio Games to streets of Australia

Australia’s first gold medalist of the 2016 Summer Olympics, Mack Horton in the 200-meter freestyle celebrated across APN Outdoor’s portfolio of screens in Australia.

August 12, 2016

Australia-based APN Outdoor is bringing the latest from Rio, medal updates, social feeds and a running leaderboard to the streets of Australia through digital outdoor media, according to a company press release.

Earlier this year, APN Outdoor and the Australian Olympic Committee partnered with APN Outdoor to enable the Australian Olympic Team to communicate with Australians when they are out and about, on the road and in their local communities, the release said. The media campaign showcases and congratulate Australian athletes, from their moment of selection to their results straight from Rio, and shares this in near real-time with the fans and supporters in Australia.

"We are truly honored to be an Australian Olympic Team Partner and take our responsibility to bring the Olympic spirit to the streets very seriously," said Richard Herring, CEO of APN Outdoor. "In the lead up to the Games we have shared some amazing moments with regards to selection and qualification and now that  the Games are here it's all about the action in Rio. Since the Opening Ceremony on August 5th we have already shared more than 120 creative variations across our National Portfolio of Elite Screens. This partnership has been an amazing platform to not only showcase the Australian Olympic Team but also to showcase our leading digital assets, their ability to react in real time, share incredible moments through live feeds and bring this to the streets across Australia."

In January, APN Outdoor became the official outdoor media partner of the Australian Olympic Team and has signed on as a team partner until the 2020 Tokyo Summer Olympic Games, the release said.