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Digital signage, better measurement to help right outdoor advertising in 2010
December 21, 2009
Like every other medium, outdoor advertising saw steep spending declines in 2009, battered by the recession and greater caution on the part of advertisers wary of investing in all but the most proven media. But Media Life Magazine indicates that the rollout of digital signage will continue, giving advertisers greater flexibility than static signage and inviting more interaction with passersby via mobile elements. It should help the outdoor sector recover from a brutal 2009 that saw ad spending fall 17 percent or more in the first three quarters.Related Media
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