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Digital Retail Expo changes name, adds interactive show and conference program
January 31, 2007
CHICAGO — Digital Retailing Expo has changed its name to Digital Signage Expo and spun off Interactive Technology Expo which will be presented as co-located shows.
The shows will be held at the Navy Pier Exhibition Center in Downtown Chicago, using the Hyatt Regency Chicago as the group's headquarters hotel.
"We've changed the name and given ITE its own identity to better reflect the extraordinary growth and acceptance across industry categories," said DSE's Chris Gibbs, executive vice president of ExpoNation, which produces the show. "Attendees now get two shows for the price of one — and the upside for both shows, irrespective of the other, is enormous."
It is just that potential that has attracted nationally recognized names, such as Bank of America, British Petroleum, Forrester Research, Google, Nike, Ritz-Carlton, Sealy and USPS, all of which have representatives participating as speakers or presenters at the conference.
The program is geared to all companies who do business directly with consumers. In addition to traditional retailers, there will be something for everyone, including professionals at banking institutions, grocery and convenience stores, museums, airports, hotels and restaurants, all of whom are now using the new technologies to redefine the way they do business, connect with their customers and increase their sales.
The conference will include 20 informative sessions on DSN results assessment, technology, strategy and content issues. Program presenters will provide case study application examples, participate in Q&A panels and provide a guide for successful planning and implementation and illustrate how easy it is to connect at the conference.
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