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Digital Out-of-Home Made Easy for Advertising Agencies
Locating appropriate networks and placing ads is still a laborious process, but changes are on the horizon.
February 9, 2010
Locating appropriate networks and placing ads is still a laborious process, but changes are on the horizon. The trend toward fully automated ad-planning and distribution systems should help spur the continued development of digital out-of-home advertising and assist ad agencies in incorporating such advertising into their campaigns.
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