News
Digital billboards mean big impact
March 5, 2008
Inc. Magazine: Digital billboards marry the choice location of traditional roadside billboards with the opportunity for customization and frequent updating that is the hallmark of Web advertising. Today, there are nearly 800 of these digitized billboards in the U.S. It's a small number compared with 450,000 traditional billboards across the country, but it's growing fast. The Outdoor Advertising Association of America, an industry trade group, projects that the number of digital billboards in the U.S. will expand at a rate of several hundred per year.
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