Digicom appointed by Simply Media, Tony & Guy for DOOH ad sales
January 7, 2010
Digicom announced this week that it has been appointed by Simply Media and Tony & Guy to sell advertising on both their networks of digital out-of-home screens in hair salons in the United Kingdom.
The combined network of more than 3,700 screens is located in 570 high-end hair and beauty salons on high streets throughout the U.K. The screens reach over 360,000 adults every two weeks, equating to 1.26 million impressions.