News

DGScreen cloud-based digital signage making European bows at Screenmedia Expo

May 9, 2011

Emerging cloud-based digital signage systems provider DGScreen Ltd. announced today that it will make its European debut at the Screenmedia Expo in London, May 18-19, and the following week at Digital Signage Europe Expo in Essen, Germany, May 24-26.

According to the Yokneam, Israel-based DGScreen, its cloud-based digital signage solution is a combined hardware/software solution offered on a SaaS model and designed to enable any size business to benefit from digital signage. DGScreen said it offers all the functionality of a premium digital signage system, including content creation; editing and hosting; screen management; advanced scheduling; user(s) management; and real-time monitoring and reporting.

DGScreen's Live TV broadcast processing also enables businesses that feature live TV in their premises to turn these screens into their own private advertising channels, the company said. The ability to overlay live TV broadcasts with targeted messaging and semitransparent ads offers the opportunity to enhance brand awareness, deliver effective communications to a target audience and generate incremental revenue through the sale of third-party advertisements.