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Destination Hotels and Resorts HQ deploys corporate communications digital signage

May 20, 2014

Destination Hotels and Resorts has deployed Keywest Technology digital signage technology at its corporate headquarters in Denver, thanks to RB Industries, a bespoke signage company for hotels, according to an announcement from Keywest Technology.

The turnkey solution includes Keywest Technology digital door signs and an interactive digital wall display, content, programming, property-specific custom surrounds, as well as installation and integration with existing property management software.

RB Industries was selected as a preferred vendor to supply the turnkey system, which includes an interactive video wall in the lobby where guests are engaged with multiple screens filled with up-to-the-minute content. Additionally, nine digital door signs are used in the conference area of the corporate office to provide room schedules that are automatically sourced from the on-premises Microsoft Exchange server.

According to Brian Murphy of RB Industries, his company has become an advocate of digital signage where added efficiencies via automation can make positive contributions by more effectively promoting useful information as another customer touchpoint, the announcement said.

"Digital signage will greatly improve communications for DHR through the use of data automation in the conference rooms, and a separate system in the lobby will engage visitors with interactive visuals that will help tell the compelling DHR story and inform guests of services and amenities offered by the upscale franchise," he said in the announcement. "All of this has realizable ROI and ROO."

Sam Ruggles, Keywest Technology's digital solutions manager for hospitality systems, also said in the announcement that digital signage can address both ROI and ROO in hospitality communications. "ROI is often realized just through cost savings from reduced printing and labor alone," he said.

Ruggles also said that even though bottom-line savings are important, the bigger picture has to do with getting more work done with less, which points to a return on objectives that can achieve multiple organizational goals of managers across the board.

"Imagine welcoming your conference guests with timely room schedule and wayfinding information as they arrive in your lobby via a digital reader board — this is good customer service," he said. "Customer service can be further enhanced by promoting useful services and amenities via a large, dynamic, interactive display that takes it a step further."

The fully interactive reader board in the lobby uses Keywest Technology's MediaZone Pro digital signage software in combination with custom creative, and the company is also supplying its Android-based SignWave digital door sign system to display room-scheduling information sourced from DHR's Microsoft Exchange server.