News

Deploid digital signage now called signage.biz

July 3, 2013

Bellevue, Wash.-based enterprise digital signage solutions provider Deploid today announced the launch of a new website including a change in the company's hosted domain name to signage.biz. The change comes on the heels of the recent acquisition of the domain name and is coupled with a complete site redesign, the company said.

The company and website changes are part of a new threefold marketing strategy for signage.biz. Firstly, the new name should help make the company more memorable in the minds of clients. The company said it found the old name a cumbersome roadblock in helping the business maintain a memorable position with current and potential customers.

"If the company name is difficult to remember or doesn't coincide with the company offerings, then you're forced to walk uphill both ways," said company Presidnt Nathan Nead. "We found the old company name was more difficult to remember and sometimes difficult to pronounce."

Secondly, management felt a new design would help increase new account activations and overall conversions to the product. "Previous site designs have performed better when it came to product conversions. Our latest design is an attempt to replicate past successes in an optimized customer-engagement flow on the site," Nead said.

The new site also includes more detailed descriptions of notable current and past clients. These client showcases are used as further drivers for greater acceptance from new customers seeking assistance.

Finally, the company wanted to go with a domain whose name directly correlated with, and reminded users of, the company's product offerings. "There is perhaps nothing so calculated to remind people of signage that a domain as short and memorable as signage.biz," Nead said in the announcement.

The natural fit should provide a longer term solution for customers, but will also help for quick recognition for new customers seeking the company's product offerings, the company said.

The company said it continues to see growth in its low-cost, cloud-based digital signage solution for small and medium businesses. "We hope the site rebrand will contribute to our customer growth in both the short and long term," Nead said.

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