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Delphi Productions, GestureTek enhance Medtronic exhibit with interactive digital signage
November 2, 2009
Delphi Productions and Gesturetek have created a multi-touch table screen for medical the technology company Medtronic. The display was recently used at the HRS (Heart Rhythm Society) Conference in Boston, Mass. to attract attendees to the Medtronic booth.
Four GestureTek 40-inch Illuminate multi-touch tables were dispersed throughout the Medtronic booth, along with a 16- by five-foot vertical multitouch screen that used two GestureTek Illuminate kits, including computers, emitters and IR cameras. Because of the multitouch capability, as many as 16 users to interact with the wall display simultaneously.
Custom proprietary content, developed by Elastic Creative, delivered an enhanced multi-touch experience designed specifically for doctors and medical professionals. The content supported Medtronic's existing marketing campaign and included all of Medtronic's latest product and marketing information. Once engaged in the large vertical screen, the intent was to route people to the smaller multi-touch tables or the nearby Genius Bar, to receive more detailed information.
The interactive experience was multi-faceted. At a basic level, users could simply walk up to the display and move their hand across computer-generated water to create a ripple effect. For more sophisticated interaction, users could touch or point directly above various icons of products and patients, which would activate a series of menu choices relating to product and/or disease information.
The most detailed level of interaction allowed users to access in-depth studies of disease states, references and information about how specific Medtronic products treat particular diseases. Users could also access a Medtronic branding video and several entertaining interactive games, such as virtual air hockey.
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