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Danish telecom using AOpen to power in-store TV

January 3, 2011

Danish communications-solutions provider TDC implemented an in-store TV system to communicate with customers in their shops, in cooperation with Mermaid using the AOpen Digital Engine in its solution platform, according to a recent announcement from AOpen.

"We implemented in-store TV for several reasons. We wanted a modern platform for communications and a flexible medium," said TDC project manager Anders Rasmussen in the announcement. "Easy management and the possibility to manage the content from one single location for all the different stores were also an absolute must."

TDC uses its in-store TV for product promotions – such as sales-oriented TV spots showing products and prices. TDC also uses the medium for TDC-brand awareness and to give its suppliers brand-promotion opportunities on its in-store screens, as well as to show product demonstrations and the advantages TDC products can give customers, Rasmussen said.

"The greatest advantage of in-store TV is that the medium gives us an opportunity to react to changes in the market. It is a flexible medium – we are able to respond quickly and show a new product commercial or demonstration in a matter of minutes on all our screens," he said.

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AOPEN (An Acer Group Company)

AOPEN is an Acer Group company that specializes in small form factor commercial, medical, and industrial computing, as well as touch display technology for digital signage, kiosks and POS solutions as a leading global hardware manufacturer.

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