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Danish movie theater chain now showing Scala
June 29, 2010
Danish movie theater chain Nordisk Film Biografer announced today that it has updated its digital signage network using Scala software with the help of Scala certified partner IT Gruppen. Nordisk Film Biografer now uses Scala Content Manager and Scala players to broadcast content to115 Sony LCD screens, ranging up to 50 inches, throughout 17 of its modern movie theaters.
The theaters use digital signage in their lobbies and waiting areas to entertain guests while they purchase tickets and wait for movies to begin. Large screens provide patrons with trailers for upcoming films, general information and advertising from Nordisk Film Biografer's partners.
"Movie trailers are a very important part of our cinema's marketing, and hopefully they inspire guests to come back and see a new movie at the same movie theater," said Teis Nielsen, instore and graphics manager at Nordisk Film Biografer. "With our new Scala solution, we experience a smoother transition of trailers and a better image quality, so the contents appear clearly."
Another key benefit of the network, Scala says, is that it broadcasts offers available from the theaters' kiosks, sales from which are crucial to generating revenue. Since implementing Scala, Nordisk Film Biografer has experienced an increase in kiosk sales.
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