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Dallas Cowboys' DeMarcus Ware surprises fans via hologram

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December 28, 2022

The Dallas Cowboys, in partnership with the SeatGeek sports promotions and seating agency, teamed up with Proto, a hologram communications firm, to surprise fans with a live hologram appearance by DeMarcus Ware at a promotional event, according to a video posted by the Dallas Cowboys on Twitter.

As part of a promotion of rally days and the SeatGeek Skies To Your Seat sweepstakes, DeMarcus Ware appeared live and life-size via a Proto holoportation device to promote the sweepstakes, which featured prizes including VIP seating and personal hangout time on game day with Ware.

"I got lucky enough to win some SeatGeek tickets, and I'm here to watch the Cowboys play the Texans," an unnamed sweepstakes winner said in the recorded footage from game day. "It's gonna be something that me and my family will get to remember," he added.

The full video is available to view below.