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Daily analytics now part of rVue's Demand-Side Platform
August 16, 2010
From rVue Inc. comes an announcement today that it has released rVue 2.3, the next generation of the company's Demand-Side Platform (DSP) for digital out-of-home (DOOH).
The company says rVue 2.3 is a strategic upgrade to the media planning, bidding and buying system which provides an on-line dashboard for daily analytics. The physical connection between the rVue API and the digital signage industry's leading software providers now allows for aggregated campaign analytics, proof of performance and streamlined billing, the company says.
Like Internet media buying and management platforms such as Google Ad Words and Yahoo Right Media Exchange, rVue 2.3 now allows advertisers purchasing DOOH media from connected networks to receive daily analytics without having to wait weeks or months. The rVue technology team has been working closely with leading software providers to ‘network the networks' and provide proof of performance of those physically connected networks. The advancements in the platform mark critical milestones designed to ease buying of DOOH media by offering accurate analytics and up-to-date data needed by advertisers without straining the resources of networks.
"In the past, digital out-of-home media advertisers were unable to receive proof of play or other campaign analytics until a campaign was complete," rVue CEO Jason Kates said in the announcement. "By connecting with leading digital signage software providers, we are now able to provide agencies and their brands with daily campaign analytics that enable them to optimize active plans."
So far, rVue has completed connections with BroadSign, Park Media and Real Digital Media's software, with integrations underway with CoolSign, EnQii and Nanonation. These connections are fundamental to ‘network the networks' and organize campaign data. DOOH networks opting to connect simply contact their software provider and rVue and, once complete, are designated within their rVue profile page and media planner.
"One of the real advantages rVue can offer agencies is standardized proof of play reporting across a number of networks and platforms," said Ken Goldberg, CEO of Real Digital Media. "As DOOH continues to emerge as a legitimate vehicle for advertisers, the importance of establishing and supporting standard reports in a manner that meets the needs of agencies cannot be underestimated. This will help to close the loop on the plan-buy-analyze cycle that characterizes the media buyer's world."
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