News
Cruise Media Group solidifies ownership of expanding DOOH healthcare network
August 25, 2010
Canadian place-based health media company Cruise Media Group announced that it has acquired full ownership of Mommentum Health Media, extending the reach of its dedicated health and wellness digital screen network into major hospitals.
Toronto-based Cruise Media Group already had partial ownership of Mommentum, which has been focused on installing health and wellness information screens in Canadian hospitals, with programming supported by tailored advertising.
With full control in place, the 85 waiting room screens expand the total reach of what is marketed as the Mommentum Health Network (MHN). Adding the hospital's audience counts raises the total annual viewership to an estimated 13 million Canadians. MHN covers 335 venues in Canada's largest media markets.
"Bringing the companies under one umbrella just made sense," Cruise Media president and CEO Ryan Cruise said. "This allows us to streamline our operations and better serve both our host hospitals and medical centres, and our advertising clients."
MHN puts its flat-panel video information systems into qualified medical clinics and hospital wait areas free of charge, providing the facilities with credible health and wellness programming such as nutrition tips, disease awareness and prevention and women's health issues. Venue operators also get tools that let them run location-specific messages, such as office hours and special clinic notices.
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