Display Technology

CrownTV powering Victoria Secret store’s digital signage experience

Photo: CrownTV

April 16, 2026

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CrownTV, a New York-based digital signage provider, has deployed nine Samsung 4K commercial displays for Victoria's Secret Fifth Avenue Flagship store's "The Touch '23" in-store experience.

CrownTV was brought in by MG2/The Lionesque Group, the experiential retail design firm managing the project. "The Tour '23" campaign is an immersive in-store experience tied to the brand's reimagined fashion show on Prime Video, according to a press release.

The installation also include3s Samsung QM98C 98-inch screens and six Samsung QM85C 85-inch screens.

The displays are positioned throughout the space alongside mannequin fashion displays, curated designer pieces, and a champagne bar, running vibrant campaign visuals and brand content in 4K resolution.

"We don't just drop screens on a wall and walk away," Estelle Bensousan, CEO of CrownTV, said in the release "The VS flagship needed displays that could hold their own next to high-end fashion pieces and a champagne bar — and still look like they belong. Getting creative with the screen mix let us cover more of the space without going over budget, and that's the kind of problem-solving our clients come to us for."

CrownTV handled the full scope of the project, including hardware sourcing, a pre-install site survey at the Fifth Avenue location, professional installation, direct-to-site shipping coordination and content verification across all nine displays.