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Creative Realities begins LATAM expansion in Mexico

Creative Realities, a digital signage and media solutions provider, is beginning its LATAM market expansion in Mexico alongside news that it has named Julian Arcila its LATAM leader.

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August 2, 2024

Creative Realities, a digital signage and media solutions provider, is beginning its LATAM market expansion in Mexico alongside news that it has named Julian Arcila its LATAM leader, according to a press release.

"The market in Mexico and Latin America presents a significant opportunity for growth," Rick Mills, CEO at Creative Realities, said in the release. "We are entering as one of the largest providers in the region, which gives our customers an additional layer of confidence. Our goal is to extend our umbrella of advanced digital signage solutions over Mexico and the broader region, bringing strategic concepts and consulting services that the market has not yet seen."

"Understanding the cultural and operational differences in Latin America is crucial to our success," Julian Arcila, managing director LATAM at Creative Realities, said in the release. "We are not just transplanting our U.S. operations to Mexico, but adapting to the local market, focusing on the importance of personal relationships, targeted communications and customer service. Our flexibility and commitment to understanding the unique needs of the region will set us apart."