Content

Companies team up on creative DOOH platform

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November 1, 2021

Meet The People, an advertising and consulting group formed by advertising and technology executives Tim Ringel, Thomas Armbruster and Natalie Alberta Dusey, and Adomni, a programmatic DOOH advertising planning and buying platform, are joining forces, according to a press release.

The partnership combines Meet The People's expertise in digital advertising, social media content and creative execution with Adomni's Demand Side Platform planning and buying platform for programmatic DOOH screens.

"The future of brands and the advertising industry comes from people as much as it comes from technology — creators, entrepreneurs, thinkers and agencies who deliver 'digital' in human terms. We recognize how important digital out-of-home advertising is for brands because people are back out of their homes shopping, relaxing, running errands and spending money in stores again," Tim Ringel, Meet The People CEO, said in the release. "With Adomni's DSP, we have an unprecedented opportunity to harness consumer attention with handcrafted creative executions that extend the online experience to the physical world. The flexibility and control that comes with programmatic DOOH unlock a new paradigm for brands to reach and influence consumers in ways that were never possible in the past."

Meet The People is a group of unified but independent agencies bringing together marketing services under one umbrella, allowing for integrated but specialized solutions, from creative and design to activation and measurement.

"Meet The People is in a unique position. They are led by a team of expert creative and performance marketers who not only have deep knowledge and expertise but are also able to take advantage of the latest and greatest trends in digital advertising," Jonathan Gudai, Adomni CEO, said in the release. "Programmatic digital out-of-home is one shining example of that. We as an industry need more emphasis on creative strategy and execution. The magic happens when we marry creative excellence with the online to offline to online consumer journey. Meet The People truly is the next-generation ad agency collective, where cutting-edge solutions are brought to brands of all sizes."

Adomni is a programmatic advertising platform that connects brands with on-the-go consumers via digital screens. Advertisers can target audiences using mobile location data and launch campaigns, using one of the largest DOOH networks in the world.