Software

Cloud-based digital signage powers dermatology clinic

Provided

October 4, 2021

Carousel Digital Signage is providing its cloud-based content management solutions to SIA Dermatology, a skin cancer treatment and cosmetic services center, to increase its promotional efforts, according to a company press release.

As SIA Dermatology, based in Alabama, serves clients across several states, Marketing Director Amy Alexander was seeking ways to move beyond traditional communications strategies that the practice found limiting or ineffective.

"I wanted to bring a Fortune 500 approach to the practice," Alexander said in the release. "Digital signage quickly became part of this business strategy, and I came across a webinar from Carousel Digital Signage that demonstrated how their software interoperates with Apple TV for media playout. Having not used digital signage before, I liked the idea of integrating this as a single-app platform that could operate like a plug-and-play system, and help me easily create custom content. They say content is king, and distribution is queen. Carousel Cloud is the wheel that keeps everything running between the two."

Alexander creates the content for displays in the lobby and consultation room, both of which feature very different content and are updated daily. She wanted a system that was quick to learn and quick to update, with the goal of keeping content fresh, engaging and educational.

"I have worked with a number of CMS platforms, and none are as seamless as what Carousel Cloud offers," Alexander said. "I think about what our goals are for the practice that day, and create graphics and add video clips that range from 30 seconds to two minutes long. I can tailor very different content for each space, and Carousel Cloud helps me organize it into a playlist."

Content includes general ads and promos on treatment options in the lobby, and slideshows in the consultation room that are geared to patient needs. The digital signage helps the center cross-promote services to meet a specific marketing objective.

"The content rotates all day, and that helps us with conversion rates when it comes to selling products and treatments as well as educating patients," Alexander said. "It's important to keep the content fresh throughout the business day. It's not all business either. We make it fun for patients, such as reminding them to wear sunscreen as the weekend approaches, and adding in widgets with the time, weather and word of the day. I don't have to be tied to my desktop. It's all web-based, and I can upload content from anywhere."

Carousel Digital Signage is a division of Tightrope Media Systems. Carousel was formed in 1997 and is based in Minneapolis.