Software

Clinch releases Flight Control to streamline ad campaigns

February 24, 2022

Clinch, an artificial intelligence driven omnichannel personalization company, has launched Flight Control, a software as a service platform to help campaign workflows and make agencies and internal brand media organizations more efficient and profitable, according to a company press release.

Integrated with companies like The Trade Desk, DV360, LG Ad Solutions, Facebook, Outfront, LiveRamp, and others, Flight Control allows advertisers and agencies to build and run complex, personalized campaigns across all channels without specialized knowledge or integration work.

By automating all channel specific workflows into one framework, Flight Control removes the need for technical expertise for channels like CTV, OTT, programmatic, social, native, DOOH, and more. Flight Control eliminates delays and errors and provides real-time analytics and predictive modeling to improve campaign performance.

"Flight Control is a representation of what Clinch has always sought to do with creative personalization from the client perspective, which is to simplify the logic-building that enables successful DCO campaigns across all channels," Oz Etzioni, CEO of Clinch, said in the release. "It's no secret that until now, the process of planning, activating and then measuring campaign performance has introduced almost as much friction into campaigns as it is intended to solve."

Flight Control can be used with Clinch's Smart Ad Serving, a platform that provides real-time analytics and adjustments throughout the campaign.

"As Dynamic Creative Optimization continues to change the media landscape at a breakneck pace, we see Clinch as a standout for their focus on constant innovation to meet the demands of the market and our clients," Amy Thorne, EVP, performance creative business lead at Merkle, said in the release. "To date, the industry has really been missing an intuitive UI to create, manage and maintain DCO campaigns across all paid media channels. We're thrilled to be the first agency to pilot Clinch's new Flight Control interface and see it as a major evolutionary tool that will take agency enablement to the next level. Flight Control is the game changer we've been waiting for."