DOOH Advertising

Clear Channel UK expands footprint for digital billboard pDOOH

March 21, 2023

Clear Channel UK has added 372 digital billboard screens from Billboard Live to its programmatic DOOH inventory in LaunchPAD, its programmatic platform, for advertisers to purchase programmatic slots, representing screens in 85 towns and cities, according to a press release.

"The inspiration behind LaunchPAD's most recent development stems from an increase in positive customer feedback and programmatic activity this year," Dom Dunne, programmatic commercial lead at Clear Channel Europe, said in the release. "By continuing to build out our digital Out of Home inventory, we're able to give brands and advertisers access to more of what they want and need when it comes to effortlessly engaging with real-world consumers through seamless access to programmatic inventory, which now includes an additional format. Our customers benefit immensely from contextually relevant messaging, and we look forward to delivering even greater results in the future."