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Clear Channel taps Reactrix displays for airports
May 7, 2008
MediaPost: Clear Channel Airports, a division of Clear Channel Outdoor, will have full responsibility of a new partnership with Reactrix Systems, which creates gesture-based interactive displays for advertisers in public spaces. The Reactrix system will project digital images onto the floors of airport terminals, which attract passersby by responding to their motion. Once engaged, the user is invited to explore the interactive display, controlling it with different gestures that are tracked by motion sensors.
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