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Clear Channel pays tribute to Burt Reynolds in DOOH campaign

September 7, 2018

Clear Channel Outdoor launched a campaign today paying tribute to the late Burt Reynolds. The company is running the campaign across its national digital market and in Miami, Orlando, Daytona, Tampa and Jacksonville, according to an announcement.

Clear Channel used a font in the style of the 1977 Trans Am Reynolds made famous from the "Smokey and the Bandit" film. The campaign also used the quote, "For the money, the glory and the fun," from the movie "Smokey and the Bandit 2."

Clear Channel plans to run the campaign until Sept. 9.

Image via Clear Channel Outdoor