Display Technology

Clear Channel partners with Arrivallist for travel, hospitality DOOH campaigns

August 19, 2020

Clear Channel Outdoor recently partnered with geo-location solutions provider, Arrivallist, to help give hospitality and travel brands more measurable insights and performance analyses into their campaigns. The partners integrated Clear Channel's RADARProof attribution analysis solution with Arrivallist's geolocation service to measure campaign effectiveness, according to a press release.

RADARProof gathers data on where visitors have come from, how long they stayed and the time of day they are traveling.

"By integrating Arrivalist's geo-location intelligence into our RADARProof attribution solution, CCO is measuring OOH influence on consumer visitation to a city, state, entertainment attraction or other major travel destination," Dan Levi, EVP and CMO, Clear Channel Outdoor, said in the release. "We're helping hospitality and tourism brands recover by driving consumers to their advertised travel destinations and unique points of interest."