DOOH Advertising

Clear Channel Outdoor, The King Center team on honoring Martin Luther King Jr.

Photo: Clear Channel Outdoor

January 23, 2026

Summarize with

Clear Channel Outdoor teamed with The King Center in January to honor the life and impact of Dr. Martin Luther King Jr. and his wife Coretta Scott King.

Launched near Martin Luther King Day, the partnership featured a national digital billboard campaign. and CCO participated in The King Center's lineup of events for the 2026 King Holiday Observance —a series of experiences centered on learning, service and community, that culminated on the King holiday on January 19, according to a press release.

"Now more than ever, our society needs influence from the words and leadership of my father and my mother," King Center CEO Dr. Bernice A. King said in the release. "I deeply appreciate our partnership with Clear Channel Outdoor and how it will serve to amplify a love-centered message, along with the love-centered work of The King Center."

Future phases of the partnership, including activations during Black History Month, will tap into The King Center's archives to bring moments from history to life on CCO's digital billboards in Atlanta and nationwide.

The partnership also coincides with a historic milestone, as February 2026 marks the 100th anniversary of national Black History Month commemorations in the United States. Throughout the year, Clear Channel Outdoor will further collaborate on additional opportunities for internal and external community engagement through The King Center's educational and training programs.

"By partnering with The King Center, we hope to inspire reflection, learning and connection in the communities where we live, work and serve," Dan Levi, EVP and CMO, Clear Channel Outdoor, said in the release. "It's an honor to use our platform to support The King Center's mission and help extend Dr. King's vision so it continues to reach and empower future generations."