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Clear Channel Outdoor selected as ad provider for Omaha airport

Photo: Clear Channel Outdoor

March 25, 2026

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Clear Channel Outdoor's Airports Division has been awarded a new 10-year contract with the Omaha Airport Authority.

The contract continues its role as the airports advertising provider at the Omaha Eppley Airfield, according to a press release.

Clear Channel will deliver a $1 million investment in new advertising experience. The new airport advertising program is scheduled to debut alongside the phased opening of the new terminal beginning in 2027.

The award comes as OMA continues its $950 million terminal expansion.

Under the new agreement, Clear Channel Outdoor will introduce a reimagined media program designed to complement the airport's new modernized architecture while providing local, regional, and national advertisers access to OMA's more than 5.2 million annual passengers.

"The new contract with Clear Channel is happening during an exciting time as we progress with our terminal modernization program," Dave Roth, CEO at Omaha Airport Authority, said in the release. "Advertising across the airport provides benefits to our travelers and enhances the passenger experience."

Research commissioned by Clear Channel Outdoor and conducted by Nielsen underscores the power of airport advertising, with 88% of frequent flyers reporting they notice airport messaging and 57% indicating they take action after seeing it.

In OMA's new terminal, businesses and brands will have access to high-visibility media placements throughout key passenger touch points, including arrivals, baggage claim and the rental car facility.

"After more than 16 years as Omaha Airport Authority's advertising concessionaire, we are proud to enter into this agreement for the next decade," Morten Gotterup, president, Clear Channel Outdoor Airports Division, said in the release. "OMA has undergone extraordinary growth and transformation, and we are committed to delivering a program that enhances the passenger journey while driving meaningful, long-term results for the Authority and its community."

The program will feature:

A network of large-format LED video walls delivering storytelling at key vertical circulation points.
A coordinated network of digitally enhanced columns throughout baggage claim.
Custom "sense-of-place" theming, including a dynamic welcome experience in baggage claim that celebrates Omaha's identity and reinforces the airport's role as the gateway to the community.
Architecturally integrated print displays, designed to align with the terminal's accent lines and finishes.
A premier sponsorship opportunity.