STRATEGIC PARTNERS
August 7, 2017
Clear Channel Outdoor Americas, a subsidiary of iHeart Media Inc, has integrated Cuebiq's location intelligence and attribution solutions to its Radar line of OOH advertising platforms. This allows Radar to examine customer footfall and other location insights, according to a press release.
Advertisers and media-buyers can use aggregated and anonymized mobile location data to uncover key facts about the audiences of CCOA's digital and traditional billboards.
24 Hour Fitness recently used the platform to measure the impact of its DOOH campaign by identifying mobile IDs that were exposed to the campaign. It used the Cuebiq footfall insights to discover which CCOA billboards most effectively reached customers and potential customers.
"The addition of Cuebiq to our growing list of respected and privacy compliant mobile data partners dramatically increases the scale of CCO RADAR insights," Andy Stevens, senior vice president of research and insights, Clear Channel Outdoor Americas, said in the release. "This means we can apply our analytics more quickly, with greater precision and in more markets than ever before, and it addresses advertisers’ greater demand for location analytics based on mobile users’ offline behavior."
