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Clear Channel Outdoor donates billboards for heat relief campaign

Photo courtesy of Clear Channel Outdoor

June 9, 2025

Clear Channel Outdoor is teaming up with Maricopa County, in Arizona, on a campaign to expand awareness of local heat relief resources.

For the second consecutive year the digital billboard campaign, in the Phoenix county, will provide details on resources available during the hottest months of the year, according to a press release.

The campaign launched on May 12 and will run through mid-October, is also supported by the Maricopa Association of Governments, 211 Arizona and the City of Phoenix.

Last year, Maricopa County saw its first decrease in heat-related deaths in a decade, according to data from Maricopa County Department of Public Health. Preliminary data shows 602 confirmed heat-related deaths in 2024, down from the record-setting 645 in 2023. Heat deaths dropped even during a record hot stretch in which the Phoenix metro area experienced 113 straight days at or above 100° F.

"We are grateful to Clear Channel for donating their billboard space for a second straight year to help us spread this important safety message," Maricopa County Board of Supervisors Chairman Thomas Galvin, District 2, said in the release. "Extreme heat can kill, whether you're out in the sun or inside without proper cooling. So don't wait. If you're in a heat emergency, call 211 and get the help you need."

The digital billboards, donated by Clear Channel Outdoor, will promote the free, 24-hour 211 information service that can assist people experiencing heat emergencies. 211 Arizona live operators will take calls, in English and Spanish, from 9 a.m. to 7 p.m. daily to help residents find nearby cooling centers, transportation help, utility support, or emergency A/C repair during the 2025 heat season. When live operators are not available, callers will still be able to connect with resources by selecting from an automated menu.

"We are proud to partner with our fellow community stakeholders to help amplify public awareness of the resources available to our residents during periods of life-threatening heat," Adriane Youngblood, president, Arizona division, Clear Channel Outdoor, said in the release. "As a Phoenix resident, I am hopeful that our medium can help educate our community on how to quickly access the assistance they need whether it's locating a cooling center or finding other heat relief resources. Everyone in our community is entitled to the knowledge needed to take the necessary steps to protect themselves and their families from the dangers of extreme heat."