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Clear Channel Outdoor and VMG install digital screens in U.K. malls
December 1, 2008
LONDON — Clear Channel Outdoor, in partnership with Vision Media Group (VMG), continues its digital outdoor ad strategy with the launch of HD digital mall screens in busy, main concourse positions. The first stage of the plan will see 56 screens in six major shopping malls across the U.K. by the end of this month.
The launch follows the announcement earlier this year of a 10-year commitment between Clear Channel Outdoor and VMG to develop the next generation of digital outdoor in shopping malls, the first stage in a longer-term plan to encompass more malls.
The 65-inch HD portrait screens offer full-motion animation and are linked by ADSL to the Clear Channel proprietary Time-Based Selling System software. The units all feature an interactive store guide and map to help shoppers find their way, and are positioned at major walkway intersections.
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