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Clear Channel Airports to deploy digital signage network for Signature Flight Support

March 17, 2020

Clear Channel Airports, the Americas-based airport subsidiary of Clear Channel Outdoor Holdings Inc., will upgrade the media and marketing for more than 140 private aviation terminals owned by Signature Flight Support as part of a five-year contract. In particular, the company will provide new custom digital networks of LCD and LED displays at 20 to 25 of the terminals, according to a press release.

"Signature Flight Support is thrilled to build upon our long-standing partnership with Clear Channel. Together, we are focused on maximizing the opportunities that only our unparalleled network can deliver to the world’s leading brands," Shawn Hall, chief commercial officer, Signature Flight Support, said in the release. "We're excited to bring to life new and innovative approaches to advertising in our FBOs, along with exclusive experiences and surprise and delight moments that engage and excite our customers. We look forward to collaborating with likeminded brands and partnering with them to deliver compelling, multi-year campaigns and activations."

The network will enable advertising programs for each terminal. The terminals will be able to display individual content on every screen or the same content on every screen for complete terminal takeovers, according to the release.

"We are excited to extend our partnership with Signature Flight Support. Their network of FBOs presents the world's leading brands and products with the absolutely unique ability to interact with the world's highest net worth individuals, partners and families as well as in many cases their staff representatives," Morten Gotterup, president, Clear Channel Airports, said in the release. "We will be working very closely with the Signature Flight Support team to create truly innovative and unforgettable advertising and sponsorship opportunities from new experiential activations to exclusive brand partnerships. Our partnership is poised to create some groundbreaking initiatives in the private airport advertising sector."