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Cisco selects Design Reactor as first Digital Media Qualified Content Partner

December 11, 2008

CAMPBELL, Calif. — Design Reactor, an integrated digital marketing agency, has announced that it has been selected by Cisco as its first Digital Media Qualified Content Partner. As a member of Cisco's Academy of Digital Signage (ADS), Design Reactor collaborates closely with the Cisco's Digital Media Systems Group to provide signage solutions.

Cisco ADS is an initiative that teaches media professionals to create and optimize content for digital signage. As an Academy member, Design Reactor is delivering technology solutions for developing content that enables Cisco customers to deploy scalable, digital signage in any environment.

"Our partnership with Cisco has resulted in display solutions that address real-world customer needs," said Leon Papkoff, chairman and CEO of Design Reactor. "The content technology we've developed for Cisco's Digital Media Systems Group intelligently scales the pixel count for playback of high definition content on a virtually unlimited number of displays. Other solutions stretch an image or video across one or more screens.

"Design Reactor is the first Ecosystem Solution Provider to achieve Digital Media Qualified Content Partner status," said Brian Gardner, business development manager for Cisco's Digital Media Systems Go-To-Market Group. "Each Ecosystem Solution Provider has gone through a rigorous evaluation process and, as a result, has been carefully selected to ensure value and a seamless collaboration experience."