Cisco rings in new NASDAQ marquee in Times Square

To celebrate the unveiling of the new NASDAQ marquee, members of Cisco's Digital Media Systems business unit participated in the NASDAQ closing bell ceremonies on Thursday, April 1, in New York.

 

Harnessing the network as a delivery platform,　NASDAQ is using Cisco's Digital Media Players, the Cisco Digital Signs hardware platform, to simplify the management and distribution of high-definition and on-demand video, motion graphics and other dynamic digital content to this highly visible digital sign located above the entrance to NASDAQ's MarketSite, according to a Cisco press release.

 

"NASDAQ is delighted to partner with Cisco on the newly unveiled NASDAQ Marquee in the heart of Times Square," said David Wicks, vice president of NASDAQ OMX. "Cisco's digital media solutions technology will enable NASDAQ to enhance the overall customer experience for our listed companies and guests by showcasing captivating content for digital video and live broadcast feeds."

 

In the coming months, NASDAQ plans a phased expansion of Cisco Digital Signs technology across various NASDAQ sites, including 1 Liberty Plaza in downtown New York; this will include the deployment of additional digital media players and video encoders.

 

"Cisco is excited to provide enabling technology to one of the most recognizable digital signs in the world, the NASDAQ marquee in Times Square," said Thomas Wyatt, vice president and general manager, Cisco Digital Media Systems. "Given its impressive position as the epicenter for all NASDAQ news and events, this iconic sign must be matched with equally impressive visual content. With Cisco's digital media solutions, NASDAQ is able to embrace the power of the IP network to push rich and dynamic video, as well as still images, to its dazzling marquee with the simple push of a button."