Cisco Digital Signs providing in-mall adverts for Bucharest shopping center

Bucharest, Romania — Cisco today announced the deployment of its Digital Signs at the Unirea Shopping Center, one of the largest retail complexes in the city.

At Unirea the Digital Signs — part of the Cisco Digital Media Suite (DMS) — are used to provide centralized streaming of graphics and video over the Internet Protocol (IP) network to 85 wide-screen displays located across the mall.

The Cisco Digital Signs solution is used to run in-mall advertising for tenants. It helps the mall operator create a differentiated offer, retain a rental premium, and generate new revenue streams, the company says.

"Unirea stores are keen to advertise their products, and in-mall advertising is probably the best way to reach customers in a targeted way," Unirea president and CEO Carmen Adamescu said. "Digital signage is a win-win, as it helps our tenants grow their sales, whilst it has great potential to generate advertising revenue for the mall. It's a good example of how we can use the latest technologies to differentiate our offering and to maintain our position as the best mall in the country."