News

Cisco announces interactive digital signage pilot with Harrah's

January 10, 2010

Expanding on an existing collaborative effort, Cisco announced today it is working on the first interactive digital signage solutions pilot with Harrah's Operating Company Inc., a subsidiary of Harrah's Entertainment, Inc.

Using Cisco Digital Media Suite (DMS), now supporting touch capability, Harrah's will pilot an interactive signage solution as part of its strategy to create a more personalized guest experience. The addition of touch capabilities to Cisco's Digital Signage solutions can improve the customer experience in convention, casino and hotel areas through delivery of services directly to customers, reducing perceived wait times and sharing up-to-date schedules and news, where and when customers need them most.

Cisco works with its clients to transform their customers' experiences through evolving, innovative technologies that recognize customers are more than ever focused on experience as an integral element of value. Harrah's and Cisco continue to work together to define, design, and deliver this guest experience. This initiative represents Cisco's first interactive, touch-enabled digital signage solution piloted by Harrah's, and demonstrates Harrah's continued leadership in exploring guest experience innovation within the casino entertainment industry.

"Cisco Digital Signs helps our customers engage with their clientele in a rich, personalized and intelligent way, taking advantage of the power of the network. Expanding our partnership with Harrah's to include interactive applications is the next step forward in transforming the entertainment experience for its customers," said Thomas Wyatt, vice president, Cisco's DMS Group.

Harrah's, in concert with the Cisco Internet Business Solutions Group (the company's strategic consulting arm) the Cisco Digital Media Systems (DMS) business unit, and Industry Weapon will pilot this innovative signage experience in early 2010.