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Cineplex selling digital media division to Creative Realities
October 23, 2025
Cineplex Inc., a Canadian entertainment and media company, has entered into a definitive agreement to sell its digital place-based media division, Cineplex Digital Media, to Creative Realities Inc., a U.S.-based digital signage solutions and experiences company.
CRI will acquire all the issued and outstanding common shares of CDM for a total purchase price of $70 million in cash, according to a press release.
The proceeds will strengthen Cineplex's balance sheet and provide capital for opportunistic share buybacks, debt reduction and bolster resources for general corporate purposes. The transaction is expected to close in the coming weeks and subject to regulatory approvals and other customary closing conditions.
"Over the past 16 years, Cineplex Digital Media has grown to be an industry leading and award-winning digital solutions company, operating some of the largest digital networks across North America. As we continued to grow CDM, we had said we would remain open to an opportunistic and strategic sale," Ellis Jacob, president and CEO, Cineplex, said in the release.
