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Chrysler Auto Show to feature interactive signage
January 17, 2008
MINNEAPOLIS — Wireless Ronin Technologies Inc., a Minneapolis-based digital signage provider, has announced that Chrysler LLC will showcase its Vehicle Information Center (VIC), using RoninCast digital signage software, during its 2008 Auto Show events throughout the U.S. and Canada.
"Chrysler's application of RoninCast in the VIC program is a great way to showcase its newest offerings in a dynamic and engaging format that can be tailored for specific event requirements," said Jeffrey Mack, president and chief executive of Wireless Ronin Technologies.
The VIC program, utilizing 50-inch touchscreen monitors, is designed to provide an interactive experience allowing users to navigate through Chrysler, Jeep and Dodge products and services. The goal is to bring prospective buyers closer to a purchase decision by allowing them to learn more about the key features of selected vehicles, specify a model of interest and select packages, options, colors and Mopar Accessories to build and price their model of choice. Consumers can also conduct side-by-side comparisons of their selected models.
The Chrysler Auto Show tour contains more than 15 stops that will utilize the Vehicle Information Center and begins during January of 2008 with stops including Detroit, Montreal, Chicago, Toronto and New York. Along with showcasing new products at auto shows, the digital signage version of the VIC program is being tested in Chrysler dealership locations throughout Canada with plans for a 2008 national dealer rollout in Canada.
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