Hardware
Champagne maker taps Visual Feeder, Publicis for interactive window campaign
December 29, 2025
Perrier-Jouet, a maker of champagne, has launched an interactive window campaign in partnership with Visual Feeder, an immersive media company, and Publicis, a creative agency.
The installation transforms two flagship retail locations into immersive worlds, according to a press release.
In New York, the experience occupies 750 Lexington Avenue, a Midtown address across from Bloomingdale's. In Los Angeles, it rises at 8500 Melrose Avenue, a landmark West Hollywood intersection.
The windows are designed to evoke the feeling of stained glass, revealing a greenhouse-like interior filled with organic digital elements.
Within the space, visitors encounter ethereal visuals inspired by Perrier-Jouët's universe.
Powered by laser projection technology and projection-mapping techniques, the installation transforms the storefront into an immersive, living experience.
A dedicated augmented reality experience engages with passerby. When guests stand before the AR screen, they are seamlessly composited into the campaign's visual universe.
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