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CETWorld: X2O looking forward to showing off new features, seeing what new show brings
September 12, 2010
At the inaugural Customer Engagement Technology World show this November in New York City, X2O Media is showcasing new products and functionality — and looking forward to seeing what the change in names will mean to the show.
CETWorld is the new name of the former KioskCom Self Service Expo and the Digital Signage Show, put on by JD Events.
"We're interested to see what the change is exactly, because were not entirely sure how that change is going to translate in terms of, are different people attending?" said Maria Porco, X2O's vice president of business development. "It's not clear to us yet."
The change is in one way a good thing, because it clears up some confusion — between the Digital Signage Show and the Digital Signage Expo — but it will still take some time to shake out, because some people don't realize this new show is the old Digital Signage Show, she says.
"I think there's going to be some work there to get their name built up as an event," Porco said in a phone interview. "But we're interested to see what it means."
At the show, X2O will be showing off the third-generation of its flagship product, the XPresenter digital signage platform.The newest iteration, Xpresenter 3.0, contains a great deal of new functionality, Porco says, but one of the main things the company will be showcasing at the show is its new template module, featuring a new Wayfinding Wizard to help build maps for digital signage and interactive signs.
The new 3.0 version also includes other improvements to Xpresenter's base functionality, she says, including a broad set of tools for remote management. The platform allows users to not only make sure their content played but to drill down to the player lever when things do go wrong — and for the players to perform self-diagnostics and self-repair, she says.
X2O also will be showing off its XE product series that comes in three "flavors," Porco says. One edition of the product is for digital posters only; another edition shows video; and another shows dynamic digital signage with any kind of asset, be it graphics, video or still images, she says.
"We've introduced those three different products because we had some users who were not interested in all the fancy ‘whiz-bangery' of our higher-level systems, they just wanted to be able to scroll image after image," she said. "And so we created a small-form-factor product that lets them get up and running really quickly and at a much lower cost."
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