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CETWorld to show 'astronomical' rate of development in customer engagement tech
August 11, 2010
The show isn't until November, so it's too soon to tell specifically what technologies and products vendors will be bringing to the first Customer Engagement Technology World show, but an early look at the exhibitors and sponsors indicates the gamut of hardware, software and even advertising agencies that attendees can expect.
According to show general manager Lawrence Dvorchik, the most obvious difference show goers will notice between November's inaugural CETWorld show in New York City and last spring's last KioskCom Self Service Expo and The Digital Signage Show will be the advances in what is a very dynamic market space.
November's show will highlight not only the new technological advances but the advances in how best to utilize those technologies, says Dvorchik.
"It's going to be all of the new applications and everything that we've learned and the new areas that have been exposed or targeted," he said. "It's all of the updates, and it's the next phases of everything.
"It's the growth of the industry … When you're in a dynamic industry like this the growth is astronomically quick, so we're going to see all of the growth from the spring to the fall, which has been significant already."
The show's two keynote addresses will feature representatives from Target and MEC Retail, focusing on successful customer engagement strategies and the importance of advertising on these new engagement platforms from a brand and media buyer perspective.
There will also be tweaks to some of the show's special events, like the tighter focus of the two-day Cooking Up Content series, where content providers will share beginning-to-end case studies of the content creation process. In the past, content providers would break their case studies up into sections, but this year there will be more providers participating, and each will deliver a beginning-to-end presentation in each session, Dvorchik says.
All in all the focus of the show, the show floor and the show's educational track's hasn't changed all that much, but it has broadened, he says.
"The biggest thing is ... to educate the buying audience on what's relevant for them now … The dynamics of this market and medium are changing so dramatically, so quickly, that we need to continue to stay on top of everything to get everybody focused." Dvorchik said.
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