Software

Century Group integrates Edge1 OOH software

June 4, 2020

Century Group, an East India airport OOH company, has integrated Edge1's software to manage OOH networks, according to a press release.

Due to the coronavirus, Century Group will mainly be using Edge1 to automate its business processes such as inventory management, leads, media planning and media buying, according to the release.

"We are proud to be working with a leader in the airport media and we are committed to helping them digitize their business processes," Upinder Singh, project director, Edge1, said in the release. "I believe lockdown is the best time to utilize your resources in something productive for the future, and they took a wise decision."